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The Growlersworld Interviews  

INDEX

The Growlersworld Interviews is an ongoing quest, bringing you closer to successful and creative people in all walks of life.

Rawle Austin presents...

A conversation with Eddie Croft - Palming his way to Greener Pastures

Eddie Croft is the very definition of the word successful. He's also an authority on gardening and a keen traveller to far flung places.

I caught up with him to find out the secret of his success.

Rawle Austin: Could you briefly introduce yourself to Growlersworld.com readers?

Eddie Croft: I live on the South Coast near the fishing and market town of Rye in East Sussex with my wife, toddler daughter and fat cat named Maria.

 

I am the Head of Investments and Securities in a government department known as the DCA where I have worked for 4 years.

Before that I worked as an Investment Adviser for the Public Trust Office for 8 years, and before that I worked in Jobcentres and Immigration.

I also operate a small garden plant business from my home growing and selling exotic plants as a pastime.

RA: How and when did you first get into gardening as a pastime?

EC: Only about 8 years ago when I moved to my present home.

Before that I lived right on Winchelsea Beach, metres from the sea and it was hard to grow anything because of the high winds and poor soil.

But when I moved inland a bit, I suddenly had a blank garden canvass to make my own and so I set about changing it to an exotic paradise in 1999.

I did all the usual stuff like hedge cutting and mowing the lawn but then I started to buy exotic plants and trial them in the most sheltered part of the garden.

RA: What is the appeal of gardening, in your opinion?

EC: When most people think of gardening they probably think of old men in their sheds and greenhouse growing veg and flowers.

 

People like Alan Titchmarsh, Rachel de Thame and Chris Beardshaw have moved gardening on in the last ten years and now it is much more a younger persons interest because of the variety of plants you can buy.

With the boom in property prices, people now want their gardens to reflect the lifestyle that the inside of their homes shows.

This means that they want landscaped gardens with patios and big bold plants such as palms, tree ferns and bamboo and other exotics that are generally low maintenance but look great year round.

The appeal of gardening for me is growing exotics outside in the UK.

Most of the plants I grow are from far warmer climates like those of the Canary Islands, South Africa, Mexico and Brazil.

Its fantastic to see how well they can growth here in the South of England once they get their roots in the ground.

Its really rewarding.

RA: What is your ultimate gardening themed ambition?

EC: When I first thought of the answer to this question I assumed it might be to do a show garden at Chelsea or one of the other big gardening festivals but I think that I would want to achieve something longer lasting like the expansion of my plant business and perhaps also a garden design business, landscaping and planting for residential or business properties.

 

What would be nice is to get a contract to do the landscaping and planting for a big housing development for example. Its every amateur's dream to break free from the shackles of the nine to five in order to run their own business.

RA: When did you discover your passion for plants of the palm variety?

EC: When I was on holiday in the early 1990s I started to notice the different varieties of palms but at that stage I didn't think about growing them in the UK.

RA: How would you describe what palm plants are to someone who has no idea what they are?

EC: In simple terms palms generally have a single trunk from which leaves that are either the shape of a feather or a fan appear in succession emerging initially as a spear and then opening out into the characteristic shape.

Typically they are native to a variety of habitats between 44 degrees North and 44 degrees South and prefer warm, bright conditions.

They are not keen on frost and damp, the two things that kill palms in the UK but some species can tolerate these conditions for a time.

Palms and the image of palms are used to sell hundreds of different things such as holidays, affluence, sun creams, drinks and overseas property.

 

The products of palms that most of us come into contact with are coconuts and dates but they are also used for their wood, to produce a type of wine and the leaves are used for thatched roofs.

RA: What advice would you give to a budding gardener (pun intended) starting out?

EC: Stick to it.

Its a competitive business these days but there are jobs in everything from hedge cutting, retail, design, growing, importing and journalism/broadcasting.

Find the thing that you enjoy doing and go for it.

People in horticulture are amongst the most content workers in the UK.

They tend to get up early and look forward to their day.

If you feel like that about your job, you are luckier than most of the population, I'd say.

RA: You're a keen traveller abroad, what are the top three places you've ever visited and what did you enjoy about them?

 

EC: 1. South Africa is an unbelievable destination.

I went to the Western Cape in 2002 and it was one of the best holidays I have ever had.

Within the space of a few days you can see penguins on boulders beach, whales in False Bay, wildebeest above Cape Town, take a cable car ride to the top of Table Mountain, visit Nelson Mandela's prison cell, experience life in the townships around the city where there is extreme poverty and crime, visit the vineyards and sample wines, go on safari a or go Great White spotting.

I believe that there isn't another place on earth where you can see so much within a few days.

And what's more, the climate is great too.

2. Guernsey is one of my favourite places in the world.

Most people will probably be surprised with this choice, but its a great island where you can walk to almost any point from any other point.

The French influence is subtle, the people are warm and friendly, life ticks by at a slower pace and the island is full of small villages that are everybody's stereotype of the perfect place to live.

The white sandy beaches are washed with clear blue water and the weather is milder than in the UK.

Within a few miles are the islands of Sark and Herm which are like the lands that time forgot. No cars, only horses, tractors and bikes.

 

Herm, in particular, is the most perfect place with soft white sandy beaches, green cliff tops and a tiny community living off of tourism and agriculture.

3. Fuerteventura is one of the canary islands which is less mountainous than the others.

I love it because of its barren landscape, parched dry by the sun.

I often go there in winter and notice how superb the light is on the golden desert sands and blue waters in contrast with the dull greys of home.

Everyday the sun shines, the breeze blows and palms sway.

Its a good place to get away from it all as there are plenty of things to do like trekking or mountain biking in the desert, windsurfing and kite surfing at sea or just finding a peaceful beach all to yourself.

The food is great too with plenty of seafood on offer as well as everything else.

The best time to go is carnival time in early March.

RA: Where abroad would you most like to visit and why?

EC: I am off to Mauritius in November and then Australia in January. I'm really excited about both trips as these will be the first long haul destinations that my daughter has visited.

 

But the place I would most like to visit is Africa because you learn more about the world in a day there than you can on 5 package holidays to the Med.

I think I'll try another trip to South Africa next year but I'm also keen to go to New Zealand.

RA: You're a bit of a Tony Robbins fan, who is he?

EC: Tony Robbins is a motivational coach who has built up a massive following in the US and more recently in the UK and Europe.

He has a number of books and CDs on the market and also presents several 'change your life' type conferences in the US and UK each year.

RA: How did you discover him and how would you describe his teachings?

EC: I had heard of Tony from a TV programme years ago and noticed him because of his unusual presence and energy.

More recently I saw him on QVC the shopping channel promoting his latest product called 'Get the Edge'.

 

RA: How do you keep yourself motivated to achieve your goals and ambitions?

EC: I am by nature someone who gets up early and likes to be busy.

I motivate myself by a particular method whereby I set goals for myself and target dates, whether its for what I want to achieve during a day at work or what I want to achieve over the course of a year.

Although its important to have day-to-day goals and targets, its even more important for everyone to have longer term drivers that your day-to-day goals help you achieve.

I have a one year plan on which I have set out three personal development goals, three material goals and three financial goals.

For example one of my development goals was to achieve promotion this year at work.

Once I have set my longer term goals I try to do something each day, week, month to move towards them.

Using this method I achieved all my goals last year which were to earn so much money, achieve promotion, buy myself the car I have always wanted, for example.

 

You can use this approach too by simply writing down the things that you want to acquire or achieve during the next 12 months, 3 years and 5 years and then identifying the reasons why you absolutely must achieve those objectives.

Pick out the three most important ones under the 12 month header and then determine what you need to do to move toward your objective.

Timetable those actions and make a commitment to follow through. Tell someone that you are going to do whatever it is so that you can't back out or get lazy later on.

Take action today, no matter how small, to move towards your goal.

RA: Who most inspires you and why?

EC: Some of the people I work with are great and can really make the day worth living.

They inspire me because sometimes when things are tough and something else goes wrong, there are a few team members that pull together to think of a way around the problem.

They'll commit to whatever it takes to resolve the problem I am pleased to be part of that team.

My wife and daughter are a special inspiration for me to get up in the morning too and I love to do things with them in my free time.

To see your baby's first experiences such as crawling, walking, talking are fantastic.

RA: Any last words of wisdom you'd like to leave us with?

EC: Live life to the full. Eat properly and look after yourself. Love the people around you.

Learn more about Tony Robbins on his website.

 

Lu Qin Ming - Introducing China to the World>

<Eric Quartey - Aspiring to an Entrepreneurial Destiny

 

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