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Learn About Comic Books With Growler  

INDEX

I don't pretend to know everything about comic books, but what I do know (with the help of reference material) I will share with you in this column.

Celebrating comic books, old and new, highlighting favourite characters, creators and showing you the beauty of comic books!

Mainly designed for the new reader but seasoned veterans will enjoy the ride!

Slightly autobiographical this also serves as a great, informal business case study on the effective marketing used by the major comic book publishers, Marvel, DC and others.

So here goes.

Rawle Austin presents...

Winking in the dark

I’m passionate about comic books, which are sometimes called sequential art as stories are told through a sequence of pictures with accompanying text.

Where does this driving passion come from?

I can probably trace it back to one defining moment of my life.

I must have been about 14.

I had just recently started collecting and had about forty to fifty Marvel comic books in an old cardboard box.

They were my pride and joy and I had read them every inch from cover to cover.

At one stage I even knew the contents of all those titles by issue number only!

   

However, my mother wasn’t the biggest fan of comic books and followed the general line that was popular at that period that comic books were a waste of time.

Anyway, one day after returning home from school I discovered to my horror that the entire collection had disappeared.

I found out it had made its way into the outside bin with one of them torn in half.

That comic book was Defenders #113 (# = number) guest starring the Squadron Supreme, yes I still remember it vividly.

All you need to know at this point is that the Squadron Supreme were one of the coolest assembly of super powered individuals.

Trust me.

That collection was a personal achievement that I had spent time and energy putting together and I wasn’t about to let it disappear.

I removed them from the bin, still in the box, and brought them back indoors like Perseus rescuing Andromeda from certain death (taken from the Greek myth).

This one act steeled my resolve to continue my life long obsession with comic books.

   

Who knows, had that event not occurred I might not have bothered to continue collecting and may have moved onto other things.

All I know is that comic books were, and still are, an outlet of pure joy in my life to the point of being therapeutic to the daily routine and I would recommend them to anybody.

Of course, reading is a personal thing and we all get different things out of reading works of fiction depending on our life experiences and cultures.

A major factor in making comic book reading and re-reading a joyful experience is the established continuity.

This is basically respecting what has gone before. As time goes on all ongoing comic book titles build up history for all the characters. Events that happen often refer to past occurrences.

Many older issues (called back issues) had references to previous appearances of characters with the title and issue number included.

Though this is rewarding for the long time reader it can act as a turn off to a new one. Who wants to have to read 100 back issues of a series in order to enjoy one issue!

Also, a new writer could see decades of continuity as a millstone weighing down around their neck and stifling creativity.

This is being addressed in recent comic books by having back issue references phased out.

   

Writers are now actively being encouraged to produce real, memorable stories rather than just the reappearance of an old character for the sake of it.

How to bring in new readers without alienating old ones is an eternal challenge to any comic book writer.

I like continuity if handled well as it adds to the weight of the story and gives it a sense of depth.

This bonds you to the characters and helps build that connection which you need to keep coming back to find out what happens next.

This is a reflection on reality in the sense that if a traumatic physical or mental event happened in your life the effects would last a long time.

To show this in comic books gives them an aura of maturity and moves them away from the throw away stories of the distant past.

Like I said earlier there are many, many simply fantastic comic book stories that haven’t been collected in trades.

For example, the Roger Stern/John Buscema run of The Avengers and the John Byrne run on Alpha Flight.

Also, the Fabian Nicenza/Mark Bagley run on New Warriors and the entire Kurt Busiek/Mark Bagley run on Thunderbolts.

   

Remembering intricacies of serial stories can be difficult over time.

Especially with a monthly or sometimes bi-monthly (every two months) gap between issues.

One way to combat this is the placing of written summaries of past storylines and events to jog the reader’s memory.

All that effort will go out the window if the cancer of the industry takes hold.

Lateness.

For whatever reason, sometimes a comic book title doesn’t come out on it’s announced date.

The longer the title is late the greater the chance the reader will forget what happened before and that will kill interest in the title.

This has happened once too many recently (most famously Frank Miller’s Dark Knight Strikes Again (DK2), which was the long awaited sequel to his ground breaking Batman story The Dark Knight Returns and was almost a year late!

It’s hard to get the same excitement for a story in situations like that and, like a weary lover whose heart has been broken one time too many, cynicism can begin to set in.

   

Die hards like myself will stick around to complete the collection but the new reader - who has to be cultivated like a fragile flower - will drop like a leaf to the ground and get blown away by the wind of time.

By the way, the Dark Knight Strikes Again (DK2) is an excellent story!

Now personally, I like the individual issues of ongoing series because I find the monthly episodes are very satisfying in telling a complete story.

That story is also a chapter of a larger story (called an arc) which fuses continuity to complete an entertaining read.

That and those cliff-hanger endings get me every time!

The popular, and increasingly sensible, thing to do at the moment is to ‘wait for the trade’.

This eliminates the agony of waiting for late comics.

There are many great comic book stories that have not been collected into a trade.

You see current thinking is that strong sales of a title will warrant a trade collection.

Therefore titles without big marketing budgets behind them will get poor sales and not get collected.

   

Of course this makes business sense but for the long term investment of the industry I think that a wholesale trade program should be started.

The intention being to place them in libraries, bookstores, other retail venues like supermarkets and even schools and universities.

There are a couple of titles I’m enjoying at the moment. One is Marvel Comics’ Supreme Power by J M Straczynski and pencilled by Gary Frank.

A revamping of the aforementioned Squadron Supreme, this is a modern day, somewhat cynical, take on a group of newly emerging super powered people and the authority’s role in dealing with their existence.

Basically, it’s asking what would it be like if this happened today, here and now.

It’s very thought provoking and contains mature themes. It is a great example of the power of graphic storytelling within comic books.

I’m also loving DC Comics’ excellent, new, all ages series Teen Titans by Geoff Johns and drawn (or illustrated) by Mike Mckone.

Highlighting the struggles of the next generation of super powered characters this is one of the best titles out at the moment.

It shows, through great pacing and fantastic artwork, what comics are truly capable of.

   

These will both collected in trade format, as sales have been solid.

So.

Winking in the dark.

Comic books have produced and still are churning out some amazing stories that people just don’t know about.

The marketing has to improve to reach this global audience.

Otherwise no one will know these quality stories are available.

It will have the same effect as winking at someone in the dark to get their attention.

Nuff said.

This is the last issue of 'Learn about Comic Books' but, rising like a phoenix from the flames, a new column has emerged and hopefully lessons will have been learnt.

So, without further ado, I bring you...

 

...SOMETHING NEW?!>

<Just Imagine

 

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