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About Comic Books With Growler |
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INDEX
I
don't pretend to know everything about comic books, but what I do know
(with the help of reference material) I will share with you in this column.
Celebrating
comic books, old and new, highlighting favourite characters, creators
and showing you the beauty of comic books!
Mainly designed for the new reader but seasoned veterans will enjoy the
ride!
Slightly
autobiographical this also serves as a great, informal business case study
on the effective marketing used by the major comic book publishers, Marvel,
DC and others.
So here goes.
Rawle
Austin presents...
Winking
in the dark
I’m
passionate about comic books, which are sometimes called sequential
art as stories are told through a sequence of pictures with accompanying
text.
Where does this driving passion come from?
I
can probably trace it back to one defining moment of my life.
I
must have been about 14.
I
had just recently started collecting and had about forty to fifty
Marvel comic books in an old cardboard box.
They
were my pride and joy and I had read them every inch from cover
to cover.
At one stage I even knew the contents of all those titles by issue
number only! |
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However,
my mother wasn’t the biggest fan of comic books and followed the
general line that was popular at that period that comic books were a waste
of time.
Anyway, one day after returning home from school I discovered to my horror
that the entire collection had disappeared.
I
found out it had made its way into the outside bin with one of them torn
in half.
That
comic book was Defenders #113 (# = number) guest starring the Squadron
Supreme, yes I still remember it vividly.
All
you need to know at this point is that the Squadron Supreme were
one of the coolest assembly of super powered individuals.
Trust me.
That
collection was a personal achievement that I had spent time and
energy putting together and I wasn’t about to let it disappear.
I
removed them from the bin, still in the box, and brought them back
indoors like Perseus rescuing Andromeda from certain death (taken
from the Greek myth).
This
one act steeled my resolve to continue my life long obsession with
comic books. |
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Who
knows, had that event not occurred I might not have bothered to continue
collecting and may have moved onto other things.
All
I know is that comic books were, and still are, an outlet of pure joy
in my life to the point of being therapeutic to the daily routine and
I would recommend them to anybody.
Of course, reading is a personal thing and we all get different things
out of reading works of fiction depending on our life experiences and
cultures.
| A
major factor in making comic book reading and re-reading a joyful
experience is the established continuity.
This
is basically respecting what has gone before. As time goes on all
ongoing comic book titles build up history for all the characters.
Events that happen often refer to past occurrences.
Many
older issues (called back issues) had references to previous appearances
of characters with the title and issue number included.
Though
this is rewarding for the long time reader it can act as a turn
off to a new one. Who wants to have to read 100 back issues of a
series in order to enjoy one issue!
Also,
a new writer could see decades of continuity as a millstone weighing
down around their neck and stifling creativity.
This
is being addressed in recent comic books by having back issue references
phased out. |
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Writers
are now actively being encouraged to produce real, memorable stories rather
than just the reappearance of an old character for the sake of it.
How to bring in new readers without alienating old ones is an eternal
challenge to any comic book writer.
I
like continuity if handled well as it adds to the weight of the story
and gives it a sense of depth.
This
bonds you to the characters and helps build that connection which
you need to keep coming back to find out what happens next.
This
is a reflection on reality in the sense that if a traumatic physical
or mental event happened in your life the effects would last a long
time.
To
show this in comic books gives them an aura of maturity and moves
them away from the throw away stories of the distant past.
Like
I said earlier there are many, many simply fantastic comic book
stories that haven’t been collected in trades.
For
example, the Roger Stern/John Buscema run of The Avengers and the
John Byrne run on Alpha Flight.
Also,
the Fabian Nicenza/Mark Bagley run on New Warriors and the entire
Kurt Busiek/Mark Bagley run on Thunderbolts. |
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Remembering
intricacies of serial stories can be difficult over time.
Especially
with a monthly or sometimes bi-monthly (every two months) gap between
issues.
One way to combat this is the placing of written summaries of past storylines
and events to jog the reader’s memory.
All
that effort will go out the window if the cancer of the industry
takes hold.
Lateness.
For
whatever reason, sometimes a comic book title doesn’t come
out on it’s announced date.
The
longer the title is late the greater the chance the reader will
forget what happened before and that will kill interest in the title.
This
has happened once too many recently (most famously Frank Miller’s
Dark Knight Strikes Again (DK2), which was the long awaited sequel
to his ground breaking Batman story The Dark Knight Returns and
was almost a year late!
It’s
hard to get the same excitement for a story in situations like that
and, like a weary lover whose heart has been broken one time too
many, cynicism can begin to set in. |
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Die
hards like myself will stick around to complete the collection but the
new reader - who has to be cultivated like a fragile flower - will drop
like a leaf to the ground and get blown away by the wind of time.
By
the way, the Dark Knight Strikes Again (DK2) is an excellent story!
Now
personally, I like the individual issues of ongoing series because I find
the monthly episodes are very satisfying in telling a complete story.
That
story is also a chapter of a larger story (called an arc) which
fuses continuity to complete an entertaining read.
That
and those cliff-hanger endings get me every time!
The
popular, and increasingly sensible, thing to do at the moment is
to ‘wait for the trade’.
This
eliminates the agony of waiting for late comics.
There
are many great comic book stories that have not been collected into
a trade.
You
see current thinking is that strong sales of a title will warrant
a trade collection.
Therefore
titles without big marketing budgets behind them will get poor sales
and not get collected. |
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Of
course this makes business sense but for the long term investment of the
industry I think that a wholesale trade program should be started.
The
intention being to place them in libraries, bookstores, other retail venues
like supermarkets and even schools and universities.
There
are a couple of titles I’m enjoying at the moment. One is Marvel
Comics’ Supreme Power by J M Straczynski and pencilled by Gary Frank.
A
revamping of the aforementioned Squadron Supreme, this is a modern
day, somewhat cynical, take on a group of newly emerging super powered
people and the authority’s role in dealing with their existence.
Basically,
it’s asking what would it be like if this happened today,
here and now.
It’s
very thought provoking and contains mature themes. It is a great
example of the power of graphic storytelling within comic books.
I’m
also loving DC Comics’ excellent, new, all ages series Teen
Titans by Geoff Johns and drawn (or illustrated) by Mike Mckone.
Highlighting
the struggles of the next generation of super powered characters
this is one of the best titles out at the moment.
It
shows, through great pacing and fantastic artwork, what comics are
truly capable of.
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These will
both collected in trade format, as sales have been solid.
So.
Winking
in the dark.
Comic
books have produced and still are churning out some amazing stories that
people just don’t know about.
The marketing has to improve to reach this global audience.
Otherwise no one will know these quality stories are available.
It will have
the same effect as winking at someone in the dark to get their attention.
Nuff said.
This
is the last issue of 'Learn about Comic Books' but, rising like a phoenix
from the flames, a new column has emerged and hopefully lessons will have
been learnt.
So,
without further ado, I bring you...
...SOMETHING NEW?!>
<Just
Imagine
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