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| Growler's
State Of The Industry |
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INDEX
This
is where I let loose my views on the current direction of the comic book
industry.
I will analyze trends, past, present and future and comment on the latest
comic book news stories.
I
will also be talking about the business side and introducing you to the
personalities creating the comic books.
Taking
you behind the scenes of this exciting industry!
Rawle
Austin presents...
The
Marvel Comics Revolution, Part Two!
After
building a firm base in the Silver Age, a new era, sometimes called
the Bronze Age, was born.
More
risks were taken during this period resulting in more diverse and
edgier titles being produced.
The
original titles kept to formula and expanded on their continuity.
The seventies started with Jack Kirby leaving Marvel over rights
to artwork.
He
Joined DC Comics and created his popular Fourth World characters.
Stan
Lee’s reign as Editor-in-Chief came to an end in 1972 but
not before he created Luke Cage, Power Man.
This
appeared as Marvel’s first title featuring a black character
in the main role. |
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The
story was about a man that underwent an experiment which gave him steel
hard skin and superhuman strength and who set himself up as a hero for
hire.
Another
character, Blade, part of a group of vampire hunters, also debuted around
this time in the horror title, Tomb of Dracula.
Another
horror comic Man-Thing was set in the swamp environment of the Florida
Everglades.
The
story started with scientist Ted Sallis injected himself with an
experimental serum to avoid the military taking it.
After
a struggle, he was thrown into the swamp where the serum interacted
with the murky water.
Sallis
was mutated into a mindless monster that suffered agony in the presence
of hatred and violent anger.
The
catchphrase was “Whatever knows fear, burns at the Man-Thing’s
touch!” and some quality stories were produced.
The
Punisher, one Marvel’s earliest anti-heroes, first appeared
at this time in the Spider-Man title and was a paid assassin who
later worked for himself with his own agenda.
Many
new writers were coming on board to expand the history and continuity
of the fledgling Marvel Universe, and in the process creating a
juggernaut. |
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Steve
Englehart, Gerry Conway, Archie Goodwin and Jim Starlin were among the
many new scribes creating fresh stories, characters and histories.
A
lot of the stories written in this period were referenced to in the newer
titles of the 1980's.
This
was when I first started reading them full time so that whetted the appetite
to find and read them.
Part
of the fun was tracking down back issues to complete a story.
One
of my favourite titles, The Avengers, went from strength to strength
with writer Jim Shooter and artist George Perez creating magic in
the mid 1970's.
The
House of Ideas was forging a new legacy.
Jack
Kirby returned to Marvel creating an epic series. The Eternals.
Featuring
the Celestials, giant humanoid aliens, created two new species from
the DNA of prehistoric man.
These
species were the Eternals and the Deviants.
Both
races were immortal and destined to war with each other. Kirby both
wrote and drew The Eternals series which was a visually stunning
masterpiece. |
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Neil Gaiman
is remaking this series and it will be essential reading.
However,
the biggest event to happen at this time, in the rapidly expanding Marvel
Universe, was the birth of the All-new, All-different X-Men.
A
new diverse team of mutants was formed to replace the old one with members
coming from various countries around the world.
The
original team featured Cyclops, Marvel Girl, Angel, Iceman and the
Beast.
Under
the creative vision of first writer Len Wein, artist Dave Cockrum
then writer Chris Claremont and artist John Byrne this became the
biggest hit of all time.
It
laid the foundations of household name status for the characters
Wolverine, Storm, Jean Grey/Phoenix, Cyclops and Nightcrawler.
The high point of this series was the Phoenix saga in which the
character Jean Grey sacrificed her life the save the world.
This
was an unexpected twist, which shocked a lot of readers.
Under
the helm of former writer Jim Shooter, who started the Editor in
Chief job in 1978 and was there for nine years, Marvel comics began
the period I can only describe as a renaissance in comic book storytelling.
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Shooter maintained
a tight reign on the type of stories that were produced during this period
and often clashed with various writers.
This time for me is the one I look back on most fondly and have the strongest
memories of.
The
best creators told some of the best sagas in the business.
Walt
Simonson writing and drawing a well researched Thor, John Byrne,
writing and drawing the Fantastic Four after leaving the X-Men title
after disagreements with writer Chris Claremont.
Frank
Miller writing and drawing a darker version of Daredevil.
Peter
David crafted some superb psychological stories in the Incredible
Hulk.
Iron
Man written by David Michelinie and pencilled by Bob Layton.
The
late Mark Gruenwald writing the Squadron Supreme which was drawn
by Paul Ryan and The Avengers written by Roger Stern and drawn by
the late John Buscema.
The
X-Men title, written by Chris Claremont, took popular young artists
and elevated them to superstar status such as John Romita Jr, Marc
Silvestri, Whilce Portacio and Jim Lee. |
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The title
became so popular that it spawned a franchise.
Soon
you had a host of new X-Men related titles such as X-Force drawn by Rob
Liefeld and a host of limited series featuring individual characters from
the X-Men.
Even
though most of the stories were set in America I could still relate to
the themes contained within them whilst at home in London, England.
The
stories had worldwide appeal and were and still are translated into
many languages besides English.
Could
the Marvel concept work in England with superheroes set in London?
I
think it can, with the right writer.
A
branch of Marvel Comics was set up in England called Marvel UK and
many of the British talent now working for American publishers got
their big breaks there.
This
was headed up by Dez Skinn who now produces U.K. based Comics International
magazine.
A great read. |
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Marvel
always seemed to have the edge over DC Comics, which appeared somewhat
distant, compared to Marvel’s family-like, behind the scenes atmosphere.
You
felt like you knew the creators through various interviews and the like.
To
add icing on the cake, an Official Handbook to the Marvel Universe was
produced detailing all of the characters and their individual histories.
Writers
Tom DeFalco and then Bob Harras followed Jim Shooter as Editor-in-Chief
in the late eighties and early nineties.
Marvel
was no longer simply a comic book publisher.
It
was a multi-million dollar juggernaut with the corresponding merchandising,
TV and film development departments among others.
The
nineties brought a slightly cynical edge to comics and the Dark
Age or Grim and Gritty era was upon us.
Artists ruled the roost and good storytelling often took a back
seat.
Over exposure was common for certain characters including Wolverine,
The Punisher and Spider-Man.
This
coincided with a boom in comic book sales in the early nineties
where comics were seen as good investments capable of massive short-term
returns. |
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A
flood of new titles followed to capitalize on this and Marvel suffered
the loss of several of its top artists who left to form Image Comics.
This
was a big setback as the replacements often weren’t as good as their
departed predecessors.
Stories
lacked depth and direction and the company was a shadow of its former
self.
In
the midst of all this, Marvel attempted to distribute its comics
itself instead of using the then two main players, Diamond and Capital
Distribution, so as to cut costs.
They
called their distribution company Heroes World.
This experiment failed and the action resulted in Capital Distribution
eventually going under.
Marvel
resumed business with Diamond Distributions who became the only
show in town.
The
comic book industry boom eventually turned to bust and many titles
were cancelled including the once mega popular Punisher.
Shortly after this Marvel Comics went bankrupt due to bad business
decisions by the owners and corporate battles for control of the
company. |
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This
period is described comprehensively in the book Comic Wars by Dan Raviv
and is essential reading.
Desperately
hiring its former artists Jim Lee and Rob Liefeld, now at Image Comics,
to reinvent several of its flagship titles, including the Fantastic Four
under the title of Heroes Reborn.
Though this was successful it was offset by a lot of titles with mediocre
storylines being produced at the same time.
The
Spider-Man character, also now a franchise with three different
titles, went into terminal decline with the crazy idea to make Peter
Parker a clone thus insulting long term readers.
Marvel
Comics was at an all time low.
The
seeds for their revival were laid in the creation of the Marvel
Knights publishing imprint, which was created to revive some flagging
characters, led by artist Joe Quesada with his Event Comics team.
He
successfully drafted some of the best independent comics creators
to work for him and this proved a runaway success.
Daredevil, a title on the brink of cancellation was reborn, written
by the filmmaker Kevin Smith.
Also
the Punisher title was resurrected from limbo under the guidance
of writer Garth Ennis and penciller Steve Dillon. |
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One
of the best Marvel Knights' revamp had to be writer Christopher Priest's
take on the The Black Panther, instantly elevating the character to the
major leagues.
Marvel
Comics began to bounce back from the brink and stabilized.
With
the help of major film releases Blade and X-Men started striding back
to full strength once more. In 2000, Joe Quesada replaced Bob Harras and
became Editor-in-Chief of Marvel Comics.
He
immediately began implementing his restructuring plan, proved on
the Marvel Knights imprint, throughout the publisher.
Together
with new Marvel President Bill Jemas, he turned the comic book publishing
section of the company around and revitalised it completely.
The
Ultimate Universe was created to update Marvel’s core characters,
free of continuity baggage and so be fresh for new readers.
This
was a roaring success with all the Ultimate titles constantly in
the Diamond top ten comic book charts.
He
lured the hottest comic book talent to work on Marvel characters
with emphasis on strong writing.
Authors
like the critically acclaimed Brian Michael Bendis who created the
great title Powers at Image Comics came onboard to write Daredevil
and Ultimate Spiderman. |
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Babylon
5 TV series creator J M Straczynski breathed new life and added depth
into Spider-Man, Grant Morrison and Mark Millar rejuvenating the X-Men
and Neil Gaiman a real literary heavyweight also jumped onboard.
Popular
independent artist Mike Allred with writer Peter Milligan created a title,
X-Statix, with a unique take on mutants as celebrities and often mirrored
and parodied real world events.
Strong
characterization was now the name of the game but the action was still
present and often explosively jaw dropping in scale.
A
ratings guide was introduced so comic books could be created for
specific audiences and the MAX imprint was created so more adult
themes could be explored and labelled as such.
Storylines
were adapted to fit into trade paperback formats so they could be
reprinted easily.
Joe
Quesada has been compared to a new Stan Lee for our time for his
editorial successes as has Brian Bendis for his prolific writing
which is always top notch.
Having
read the comics now being produced I can totally agree with these
comparisons.
All of the creators and comic book titles mentioned above are but
a fraction of the people who have worked for Marvel Comics and the
characters created.
The
future is looking bright for Marvel Comics who have some of the
best comic book talent in their stable. |
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X-Men
Reloaded and Avengers Disassembled were two recent initiatives designed
to keep Marvel's titles fresh, which is a constant mission.
New
Avengers by Brian Bendis, Astonishing X-Men by Joss Whedon and Runaways
by Brian K Vaughan are recommended reading right now.
As are She-Hulk by Dan Slott and Young Avengers by Allan Heinberg.
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are just some of the quality series being produced right now.
The epic House of M mini-series brought massive changes and it's
aftermath, Decimation, serves to further renew the Marvel Universe.
Warren
Ellis and artist Stuart Immonen produce the ground breaking new
team book, Nextwave, that simply must be read.
Warren
Ellis will be introducing the 'newuniversal' concept which is expected
to radically change the fundamental principles upon which superheroic
science fiction are built upon.
With
a host of big budget movies being constantly released featuring
Marvel Comics characters, like Spider-Man 3, X-Men 3 and the Ultimate
Avengers animated movie, more people will be exposed to the genius
of Stan Lee and Jack Kirby and the house they built. |
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Exciting
times ahead!
So,
if you’re looking for original escapist stories with fantastic visual
storytelling and cutting edge graphic design then check out Marvel comic
books, past and present.
Nuff said!
From
Boom to Bust and Back Again! A Growler's Tale>
<The
Marvel Comics Revolution!
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